GIVING OUR WORK MEANING Here’s what I’ve learned recently about 3 brands doing really cool things: for the planet, for their community and for themselves. It’s got me thinking about how Wordstruck can speak up louder about what we do. First up, Ben and Jerry’s. This is a company who’ve
Stories about a new way of doing business
The regenerative leader
What is the difference between a sustainable vs a regenerative approach? In a nutshell, sustainability tends to focus on external actions and achieving targets. In business it is measured by metrics. Nicky Sparshott, CEO of Unilever ANZ ‘If we’re just sustainable, the risk is we’re standing still,’ says Nicky
Have you ever imagined being an insect? Like, really imagined. When we told friends we were going to Scotland, the first thing they said: don’t get midged. Summer on the west coast is notorious for black swarms of these microscopic biting flies. For the first week in August, no problem.
Community — what does it look like for you? It’s something that I keep thinking about as we travel and stay in different places. What sort of community/communities do I want to be part of? To invest emotionally. To cheer on. To rely upon. Island communities buying land together (rural
Finding an emotional hook is the first place I start when crafting a story. Now, as I’m getting knee-deep into my next book, I’m grappling with how to do that when writing about two big, abstract topics: climate change and regeneration. In May, I caught up with my literary agent.
This is both a cautionary tale and a tale of curiosity. What this isn’t, is a debate on the rights or wrongs of generative Artificial Intelligence (AI). There’s been A LOT written about that and I don’t feel qualified to talk about it. Instead this is a narrow aperture of
The Do Lectures have a global reputation. Rightly so. A friend Ruth Kennedy first told me about them. What stayed with me was not what she said but how she talked about her experience. Her energy. I started following Do co-founder David Hieatt’s blog, bought some of their books (Do
One day you’re striding the dales, and the next you can hardly move. That was my experience about 10 days ago. I knew they were a lot of flu lurgies around so I thought that’s what I had. It wasn’t until I realised I’d lost my sense of smell that
This week I’ve been on holiday walking some of the South West Coastal Path in Cornwall. Unlike in much of the UK, we’ve had glorious sunshine on this rugged peninsula. (The long winter I mentioned in my last post, a distant memory.) The Coastal Path is actually many paths. They
Just landed in London. Doing some exciting work here with my UK client, Selfridges, and speaking about regenerative business models at the flagship event of London Climate Action Week. Thought I’d share some observations while they are fresh. 1. The EV revolution is fully underway. So many models. Cool designs.
Thinking systematically is one of the hardest things I’m learning on my regenerative journey. But it’s also one of the most needed shifts. Being regenerative is about better aligning with the living systems we all rely on… and understanding the impact of our actions on the WHOLE. Are you a
Writing a new book always comes with a combined feeling of excitement, trepidation and wonder. Wonder — because you never know where it is going to lead. Every book I’ve written (and I’ve written five now — three non-fiction, two of which were travel memoir, and two fiction) — have