Regeneration offers an opportunity to do business differently.
Part action, part a state of mind – regenerative leadership requires working to restore and renew relationships with your employees, customers and our shared planet.
Regenerative Storytelling helps you share that ambition with the world.
This is a systems-based perspective for businesses ready to take the lead on something bigger. It’s for companies where sustainability goes beyond metrics and targets. Where diversity and inclusion are woven through every business practice. And where there’s a focus on building communities that value a connection to place, long into the future.
Wordstruck can help you clarify your regenerative ambitions, build it into your strategy, and teach you how to bring others onboard. Led by skilled strategic storytellers, our programs will coach, train and guide your team – from the C-suite down.
Under our guidance, Regenerative Storytelling can transform complex decarbonisation or ESG strategies into compelling stories.
Every business today needs a robust climate proposition. Do you know how to share yours?
You’d never invest in a company without undertaking discovery. Your climate story should be the same.
As a leader, you understand that now is the time to do more. These programs help ambitious companies amplify their message.
74 percent of Australians are concerned about climate change.
The same number want Australia to be a global leader in finding solutions.
– Climate of the Nation Report, The Australia Institute
Dr Claire Scobie
Founder & Director
Claire is an award-winning author, journalist and strategic storyteller. She's been trained in the Work That Reconnects methodology and is an alumnus of Regenesis.
Sue White
Senior Strategic Storyteller
Sue is a communications specialist, media trainer and journalist with an environmental and ethical focus. She's also an alumnus of the Centre for Sustainability Leadership.
Danie Bolton
Client services
Danie is an administration guru who wields her magic to manage the office and diaries. She is always happy to help with any queries that come her way.
Wordstruck is led by UK-born Dr Claire Scobie, a strategic storytelling coach. For years we have helped global corporates and ASX-listed businesses align their company’s unique story to strategy, coaching teams to share stories with authenticity. But for the planet, time is of the essence, so we’ve expanded our work into climate.
We work with organisations on a sustainability journey to unlock their company’s climate story. We are keen to use our expertise to help businesses embracing the next level of regeneration – an emerging field for impact-driven businesses.
Clients of Wordstruck span Australia, Hong Kong, Canada and the UK, and include organisations like Sydney Opera House, Selfridges, KPMG, Bush Heritage Australia and Woolworths.
“Climate action is the growth engine of the 21st century.”
– Nicholas Stern, former governor of the Bank of England, TIME magazine, May 2021
Banner photo taken by Shibasish Saha / Climate Visuals Countdown.